Student Marketing
What is it?
The education market place, which has always been crowded, is becoming increasingly competitive too. The introduction of undergraduate tuition fees and the emergence of the student as a ‘consumer’ are making it more important than ever for FE and HE institutions to differentiate themselves and stand out. Anticipated reductions in state funding, an increased reliance on international and postgraduate students for income, and the entry of private-sector providers are all adding to the pressure.
Why is it important?
Attracting the right students is crucial to any FE or HE institution’s success and reputation. Fee-paying students will be increasingly important to an institution’s financial sustainability, but the quality of those students will determine its future reputation and national and international ranking. Marketing services to the business and professional sectors will also be vital. In an increasingly global market, UK institutions are now competing not only with each other, but also with the best of the rest of the world.
How can we help?
Operating at both strategic and tactical levels, we combine creativity and original thinking to help educational establishments find and attract people at home and abroad. We deliver well-planned, intelligent marketing solutions to position and differentiate individual institutions in the marketplace. And we respond to each one’s specific needs and challenges with tailored, research-led strategies – creating marketing and communication campaigns that encompass every media type and channel.
Our sector research projects have ranged from market intelligence gathering and dissemination to competitor analysis and market testing of degree programmes; from positioning and branding to relocation and merger cost/benefit analyses.