Portfolio
Endsleigh Insurance
Recruiting 100 people without breaking the budget
Like many other businesses with a growing online presence, Endsleigh Insurance made a strategic decision to close its branch network and increase its call centre staff. Within a two-month period, the company planned to attract, assess, recruit and train 100 staff. They wanted to reach a mix of candidates, spanning from those who had never considered working in a call centre, through to those who were already working for local competitors.
The solution
Endsleigh had previously relied on a solely press-based approach to recruit call centre staff. Instead we proposed a more cost-effective campaign that focused on building a strong online presence, and supporting it with web-driving press advertising. At its heart was a microsite featuring staff profiles and information about the benefits of working with Endsleigh. Traffic was driven to the microsite through a variety of sources including online banners, targeted emails, geo-targeted search marketing, job listings and the local press.
The result
Endsleigh took a huge leap of faith in agreeing to what was effectively a very new and different way of working for the company. And it paid off. Our campaign generated upwards of 1,200 click-throughs to the microsite. At the end of the campaign, the Call Centre Managers were not only thrilled that all 100 roles had been filled, but also delighted with recruiting high quality candidates at a much lower cost per hire.
“"Thank you all for your hard work, ideas, perseverance and excellent communication. I am so pleased that I took your advice and tried these new methods of attraction."
Katy Williams, Recruitment Manager, Endsleigh
““The Endsleigh HR team staked their reputations on the outcome of this campaign, so we knew we had to deliver. The secret of our success? The media planning, which helped us reach the mass market and niche audience at minimum cost. Creative design caught the eye and campaign management kept everything on track. The campaign really was a model of best practice in volume recruitment.”
David Thompson, Regional Director, Penna Barkers