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BBC
A moving experience
The BBC were heading into one of the biggest changes in their history, moving some of their most iconic brands to Manchester. BBC Children’s, Radio 5 live, Learning, Sport and Future were all making the journey. And it was far more than just an office move – it was an opportunity for the BBC to promote progressive new ways of working and thinking. Our challenge was to recruit the 1,500 people they needed in a way that sat alongside their well established and much-loved brand.
The solution
We responded with a website that threw the BBC’s doors open to people with creative potential from all kinds of backgrounds, from all parts of the country. The site counters preconceptions, explains professional areas and creates talent pools to ensure the broadest possible range of candidates. Crucially, it also features the kind of clear, logical and engrossing user-experience that people have come to expect from the BBC.
The results
The site officially launched in February 2010, and by early April over 80,000 people had visited the Job Descriptions page. Almost 9,000 applications had been received, and diversity targets were exceeded in all areas. These are impressive figures – particularly considering that our supporting attraction campaign had yet to go live.
““Working with an organisation as large and complex as the BBC has been both challenging and fun. When you’re dealing with public money every penny spent is scrutinised – and rightly so. Then, when you see the applications coming in, you know the channels and messages have worked and you’ve done your job.”