Portfolio
John Lewis Partnership
Bringing a family of brands together
Shortly after winning the attraction account for the John Lewis Partnership (JLP), we got to work developing a sophisticated, high quality recruitment website that would serve all parts of the business – including Waitrose and John Lewis. Not only did it need to complement existing communications material, it also had to successfully reflect a central JLP employer brand that upheld hallmarks of quality, expertise and excellence.
The solution
After extensive consultation, we applied strict project management principles to create www.jlpjobs.com – an 80-plus page, no-gimmicks site that supports HR and digital best practice throughout. We used colour coding, tone of voice, photography and video to create distinctive identities for each part of the Partnership – while presenting a coherent overarching brand. Remembering the need for smooth user journeys, we ensured key landing pages were search optimised and easily accessible from the home page.
The results
This site successfully showcases the huge diversity of job and training opportunities on offer at JLP and gives an insight into what it’s like to work for this unique organisation. All parts of the Partnership now drive all their recruitment activity through the website – from senior Head Office positions to a Dairy Herdsperson for the Waitrose Farm. However, the message is consistent throughout. Last, but by no means least, we’ve built a structure that allows for the future development of the website – so the story isn’t over yet.
““Our new website presents a coherent Partnership brand to potential recruits, showing how diverse the business is and bringing to life what it means to work here. Feedback has been extremely positive and applicants have commented on how much they like the new look and feel.”
Angie Stocks - Policy and Procedures Development Manager, John Lewis Partnership
“This was a great project to be part of. The Penna Barkers team were required to work very closely with the Partnership project team who represented the different parts of the business, and over the course of the project we gained an invaluable insight into the Partnership which guides how we work with them today.
David Hickling – Client Service Director, Penna Barkers